Hi, I'm Katrina, a 20+ year marketing strategist helping people transform their businesses and lives through the power of curiosity. Twice a week I'll share highly valuable, debatably humorous and possibly life-changing emails about the mind-blowing things that can happen when you start asking the right questions.
Do you remember why you care?
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I got an incredibly inspiring email today from one of my email newsletter mentors, and I figured if it kicked me in the butt, it might help someone else. Finding the groove, staying in the groove, dropping out of the groove, and rediscovering the groove. But the groove isn’t always about being “productive” or “producing.” The groove isn’t always flow state or frictionless creating. The groove, to me, is when you’re consistently inside the world of your project. It’s when you feel encouraged, rather than adversarial. The groove might look like opening the doc or scribbling on a Post-It. The groove could be printing an excerpt in the afternoon, or reading a comp title with a critical eye. The groove is anything that lightly touches your ultimate goal. So you don’t have to write 1,000 words today. You don’t have to finish. Maybe you can start by rereading a paragraph and remembering you care. Remembering you care - that hit home. I'm such a 'stop-and-starter' and am the worst about making a big deal out of the 'start' part. Oh I'll start on Monday. Oh I'll start on July 1st. Oh I'll start after the holidays. But what if I just never start again. What if I just...keep going? Katrina "just keep swimming" Turner 👉Want me to help grow your business? This is what I do. *Disclaimer: there may be typos and varied fonts from time to time, if that bothers you, this is not the list for you. |
The Power of a Curious Mindset
Hi, I'm Katrina, a 20+ year marketing strategist helping people transform their businesses and lives through the power of curiosity. Twice a week I'll share highly valuable, debatably humorous and possibly life-changing emails about the mind-blowing things that can happen when you start asking the right questions.
I honestly don't know how people like this even survive. It's amazing how lazy people in the "eat what you kill" industries on LinkedIn can be. I get that it's a numbers game but damn, give yourself a sporting chance. Exhibit A. That's not my name. Let's try to get the name right shall we? It's the absolute least you can do. "Thanks Clutch, we're all good here." Exhibit B. That's not my job. If you took 30 seconds to look at my LinkedIn profile, you'd know I haven't worked in the fashion...
I posted this on LinkedIn and evidently it resonated so I thought I would share here. Let's take this a step further for my marketers. The message here was referring to connection requests, but the lesson is bigger than that. Never give a prospect enough information to make a decision about your product or service before you've had the chance to show the value of it. Every touchpoint you have with a customer or potential customers serves ONE purpose. 👀 An ad only has to be interesting enough...
Hey you, I know I went dark for a minute. Not because I ghosted you on purpose, but because I’ve been in the lab. Quietly rebuilding my content, systems, and offers from the ground up. Deleting what no longer fits. Reworking what deserves another shot. Getting ruthlessly clear about what’s next — and who it’s for. Here’s the thing: Sometimes you gotta go dark if you wanna see the light.If I’m going to show up in your inbox, it’s not going to be with filler. You’ll never get content for...