Hi, I'm Katrina, a 20+ year marketing strategist helping people transform their businesses and lives through the power of curiosity. Twice a week I'll share highly valuable, debatably humorous and possibly life-changing emails about the mind-blowing things that can happen when you start asking the right questions.
Never give them a reason to say no...
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I posted this on LinkedIn and evidently it resonated so I thought I would share here. Let's take this a step further for my marketers. The message here was referring to connection requests, but the lesson is bigger than that. Never give a prospect enough information to make a decision about your product or service before you've had the chance to show the value of it. Every touchpoint you have with a customer or potential customers serves ONE purpose. 👀 An ad only has to be interesting enough to stop scrolling... Don't give away the farm all at once or you'll lose folks. If your subject line says something like "Can't Miss Event!" I'm gonna miss it. I don't have time for events. This is not to say I won't make time, but you gotta get me with what I'm going to get out of it first. I can easily decide I don't need what you're selling without ever reading what you have to say. THEN tell me all the things I'll learn, how it will change my life, etc..I need to be chomping at the bit, bobbing my head, and thinking yes yes just tell me what to do. Unless your product is widely known, if your headline leads with saving 97% off, I don't care because I don't even know the value of your product. Why do I need your product? What problem does it solve for me? What do I stand to gain if I have it? What is the cost if I don't? Don't try to sell me a loaf of bread. Leave an irresistible trail of breadcrumbs instead. This is not to say be gimmicky or use bait and switch copy. If you're gonna leave crumbs you better make sure they lead to bread (preferably with butter). You try and leave a trail of breadcrumbs to broccoli and it might work ONCE, but scams don't scale. 👉Want me to help grow your business? This is what I do.​ *Disclaimer: there may be typos and varied fonts from time to time, if that bothers you, this is not the list for you. |
The Power of a Curious Mindset
Hi, I'm Katrina, a 20+ year marketing strategist helping people transform their businesses and lives through the power of curiosity. Twice a week I'll share highly valuable, debatably humorous and possibly life-changing emails about the mind-blowing things that can happen when you start asking the right questions.
I got an incredibly inspiring email today from one of my email newsletter mentors, and I figured if it kicked me in the butt, it might help someone else. I'm just going to paste it below because it's perfect as is: Finding the groove, staying in the groove, dropping out of the groove, and rediscovering the groove. But the groove isn’t always about being “productive” or “producing.” The groove isn’t always flow state or frictionless creating. The groove, to me, is when you’re consistently...
I honestly don't know how people like this even survive. It's amazing how lazy people in the "eat what you kill" industries on LinkedIn can be. I get that it's a numbers game but damn, give yourself a sporting chance. Exhibit A. That's not my name. Let's try to get the name right shall we? It's the absolute least you can do. "Thanks Clutch, we're all good here." Exhibit B. That's not my job. If you took 30 seconds to look at my LinkedIn profile, you'd know I haven't worked in the fashion...
Hey you, I know I went dark for a minute. Not because I ghosted you on purpose, but because I’ve been in the lab. Quietly rebuilding my content, systems, and offers from the ground up. Deleting what no longer fits. Reworking what deserves another shot. Getting ruthlessly clear about what’s next — and who it’s for. Here’s the thing: Sometimes you gotta go dark if you wanna see the light.If I’m going to show up in your inbox, it’s not going to be with filler. You’ll never get content for...