Hey you,

I know I went dark for a minute.

Not because I ghosted you on purpose, but because I’ve been in the lab. Quietly rebuilding my content, systems, and offers from the ground up. Deleting what no longer fits. Reworking what deserves another shot. Getting ruthlessly clear about what’s next — and who it’s for.

Here’s the thing:

Sometimes you gotta go dark if you wanna see the light.
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If I’m going to show up in your inbox, it’s not going to be with filler. You’ll never get content for content’s sake from me. Everything I send is designed to be one of three things:

• Highly valuable (as in: move-the-needle stuff)
• Debatably humorous (no promises, but I try)
• Possibly life-changing (for the curious minds who implement)

And starting now, here’s how that’s going to look:

• Curious Gains (free): Weekly emails about human behavior, marketing that actually works well (or fails miserably) and unexpected moments that flip your perspective sideways.
• Premium (paid): Actionable deep dives including proven copywriting tips, battle-tested optimization strategies, hostage negotiation techniques, and ridiculously useful AI prompts and GPTs. (More on this soon.)

That’s the full menu.

If you’re in, amazing — I’m honored to have a spot in your inbox.
If not? No hard feelings. You can unsubscribe below in one click, and I’ll respect the hell out of that boundary.

Either way, I’m glad we crossed paths.

Katrina "sometimes you gotta go dark" Turner

(Still here and still curious? Hit reply and say hey. Let me know what you’re working on.)

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👉Want me to help grow your business? This is what I do.​
👉Looking for the best AI copy tool for marketers? This one is my favorite.
​👉Do you like nerd humor? This chick is hilarious.​

*Disclaimer: there may be typos and varied fonts from time to time, if that bothers you, this is not the list for you.