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The Power of a Curious Mindset

Hi, I'm Katrina, a 20+ year marketing strategist helping people transform their businesses and lives through the power of curiosity. Twice a week I'll share highly valuable, debatably humorous and possibly life-changing emails about the mind-blowing things that can happen when you start asking the right questions.

Featured Post

I used to work with an emotional vampire...

I am not kidding, this person sucked the positivity and joy right out of me. Daily.One day, another co-worker and I were walking on our lunch break, and I was complaining about how this person always interrupted me and I couldn't get my work done. My coworker abruptly stopped in mid-stride, which in turn made me stop. She looked at me in earnest and asked, "Katrina, is this person preventing you from getting your work done?"It was an honest question. And the answer was quite simple. No. No...

A wise man once said nothing.

Hey you, I know I went dark for a minute. Not because I ghosted you on purpose, but because I’ve been in the lab. Quietly rebuilding my content, systems, and offers from the ground up. Deleting what no longer fits. Reworking what deserves another shot. Getting ruthlessly clear about what’s next — and who it’s for. Here’s the thing: Sometimes you gotta go dark if you wanna see the light.If I’m going to show up in your inbox, it’s not going to be with filler. You’ll never get content for...

A friend of mine was laid off in mid-2023, battled job hunting for months, and after five interviews AND a PowerPoint presentation, finally landed a solid job in March of 2024. A few weeks ago, she was laid off—again. I noticed that there are lots of LinkedIn posts about what to do when you get laid off, but I've yet to find any of them helpful. "Update your resume." Thanks, Captain Obvious. I know this drill. Better than most. I worked for two companies that went out of business, got fired...

I do it the hard way.

This is kind of nuts, but somehow I keep getting new subscribers and I just wanted to take a minute to say HEY, I see you! And thanks for subscribing. Today I want to talk about knowing the difference between what you want and what you think you want. I've made a shit ton of mistakes in my career, but I've also racked up a lot of wins. You can't have one without the other, and the absolute best way to approach any challenge - be it in life or work - is with intentional curiosity. Always ask...

Anyone else name their ChatGPT?

Is anyone out there using ChatGPT? Or Gemini? Or Deep Seek? I get so annoyed when I hear people say AI is going to take our jobs. AI isn’t going to take your job. People who know how to use AI will. If you’re good at what you do, you’ll find ways to leverage AI to make you better. I started using ChatGPT right when it was first released in 2022 because, of course, I was curious. I wrote an entire post about it in March of 2024, but it hit me recently just how much I really rely on AI...

It's almost never what you think the thing is. Life just loves curveballs. My latest curveball was my grandma. The grandparent I've been closest to my entire life—the one who basically raised me (along with my dad). She loved to travel, and she and my grandpa used to take me everywhere. London, Paris, Rome, Amsterdam, Disney World (multiple times), beaches, mountains, so many incredible places. As a mother, I realize that I completely took that for granted. Along with all the lessons she...

I'm obsessed with life hacks. If there's a way to do something easier and faster I'll find it. Not because I'm lazy, but because I put an extremely high value on my time and mind space. Now I've probably got dozens of life hacks and I may share more in time, but there is one that really was a game changer for me. For several reasons. It helps me transition from 'work' to 'home' mode to be more present with my family [tough when you work from home] It saves me a boatload of my two favorite...

Not laid off (that's a whole other story).Fired. As in I was actively told to kick rocks and not let the door hit my ass on the way out. It was another one of those 'bad thing happened, good thing came out of it scenarios.' Although to be 100% fair, I brought said "bad thing" upon myself. I was working what you would call a "foot in the door" job in an ad agency creating reports from employee timesheets. My job was to go around to every employee to collect their timesheet and enter all the...

Does anyone else feel like once August ends the rest of the year is a blur? One minute it's Labor Day, the next it's Christmas. Only to me, this entire year has been a blur. People say this all the time, but this year feels blurrier than normal. I read somewhere that the best way to slow down time is to be present in as many moments as possible. It makes sense if you think about it right? The more memories you can recall in a certain period of time, the 'longer' that time period seems to have...

A few days ago I wrote an email about how I commandeered a couple of tour buses to make sure 150+ guests got to dine al fresco just as the sun set off the coast of Kauai. You can read it here if you missed it. The point of the story was that instead of thinking "Why would we do that?" I thought "Why not?" But something else caught your attention instead, and a few of you were curious enough to email me about it. You asked, "Wow, how did you get paid to go to Kauai?" It was an incredible gig...

Quote: The important thing is not to stop questioning. -Albert Einstein

"What do you mean the buses aren't here?" I was on the island of Kauai with about 150+ C-Suite executives, VPs, senior management and top 1% ad sales performers—and their wives. This gaggle of sun-kissed tourists was freshly showered after a day of volcano tours and shopping, and patiently waiting to be picked up for a perfectly timed sunset dinner at the oceanfront restaurant we'd reserved months in advance. We were on an "incentive travel" vacation. Which, if you're unfamiliar, incentive...