This is kind of nuts, but somehow I keep getting new subscribers and I just wanted to take a minute to say HEY, I see you! And thanks for subscribing.

Today I want to talk about knowing the difference between what you want and what you think you want.

I've made a shit ton of mistakes in my career, but I've also racked up a lot of wins. You can't have one without the other, and the absolute best way to approach any challenge - be it in life or work - is with intentional curiosity.

Always ask yourself why. Get to the root of it. What is it I want and why do I want it?

It sounds simple, but you might surprise yourself.

Throughout the formative years of my career, all I ever thought about was getting to the next level. I wanted to be a marketing director and make six figures. I never once stopped to think about why I wanted it.

Why did I want to be the boss? Why was it so important to bust through that six figure barrier? Why would this make me happy? What does happy even look like? What does my ideal day look like?

I'll tell you a secret. I STILL don't know what I want to be when I grow up.

What I DO know is, once I took my attention off of this one specific, rigid path, everything changed. I walked away from my career completely.

As a result, I had less stress, zero Sunday Scaries, and I actually enjoyed what I did AND who I did it with.

The crazy thing is, I didn't even realize how miserable I was until I wasn't miserable anymore.

In less than three months, I broke through that six-figure barrier.

Of course I asked myself, why now? How is it happening so fast when it seemed like it was never going to happen?

It turns out what I ultimately WANTED wasn't the same thing as what I'd been busting my ass for.

See, what I actually wanted was autonomy in my work, validation of my value, and most of all, I just wanted to matter.

But I was sending mixed signals to the universe if you believe in that sort of thing. I was telling it exactly what I wanted and doing exactly what wouldn't get me there.

Had I stayed in my cutthroat industry, I was never going to feel validated or that I mattered.

To get what I really wanted, I had to be willing to change my expectation of how I was going to get there.

I had to trust that if I just focused on doing what felt right, then the "how" would work itself out.

And it did.

The bad news is, even after repeatedly getting punched in the face by the universe, it still took nearly 20 years for me to realize this truth.

The amazing news is, the minute I did, everything began falling into place faster than I could have ever expected.

It sounds woo-woo I know, but even now, years later, I catch myself having one of those weeks (or months) where I feel like no matter which direction I go I hit a brick wall.

It takes a minute for me to realize it, because I'm human and fall back into old patterns. But when I do I stop and say okay, what is it I really want right now? More importantly, why?

And that's when the magic happens.

Katrina "magical woo-woo smurf" Turner

P.S. Has anyone else out there completely done an about-face in your career? Asking for a friend... 😏

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