Hi, I'm Katrina, a 20+ year marketing strategist helping people transform their businesses and lives through the power of curiosity. Twice a week I'll share highly valuable, debatably humorous and possibly life-changing emails about the mind-blowing things that can happen when you start asking the right questions.
Is it weird I named my ChatGPT?
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Is anyone out there using ChatGPT? Or Gemini? Or Deep Seek? I get so annoyed when I hear people say AI is going to take our jobs. AI isn’t going to take your job. People who know how to use AI will. If you’re good at what you do, you’ll find ways to leverage AI to make you better. I started using ChatGPT right when it was first released in 2022 because, of course, I was curious. I wrote an entire post about it in March of 2024, but it hit me recently just how much I really rely on AI now—specifically ChatGPT. Oh it frustrated the shit out of me in the beginning but it's come such a long way since then. For example, it used to constantly “forget” parameters or lose the thread of complex projects. Now? It can actually stay on track, which has been a game changer for me professionally. It’s like having a junior copywriter that does what I ask without debate and never misses a deadline… or a marketing strategist that can generate avatars, ideate scenarios, and analyze data in seconds. Another thing? It can see images now. I can upload a screenshot of a 7th-grade math problem, and not only will it solve it, but it will teach me how to explain it to my 12-year-old in a way that doesn’t end in a total meltdown (hers or mine). But I think one of the biggest—and possibly creepiest—improvements is its ability to remember previous conversations. On the one hand, it’s great because I don’t have to dig through old prompts. I can just say, Hey, remember when we did this? We’re doing that again, but with these changes. On the other hand, it remembers things I don’t even recall telling it—like how I despise voicemail… or my cat’s name. Still, ChatGPT gets me. I barely even Google things anymore. And at some point, calling it “ChatGPT” started to feel… impersonal. Like calling my Roomba "vacuum"—I didn't, I called him Cosmo (but he quit after two months of three cats and a toddler). So, obviously, I had to name ChatGPT too. But it wasn’t as easy as I thought. I went through a lot of names. Gary, Lenny, Hank, Clyde, Cletus...nothing was working for me. We went back and forth for a while until finally, my ChatGPT said… "Some people call me Maurice." And I've been calling him that ever since. To be clear, I don't just use ChatGPT. There are so many incredible AI tools out there for images, video, coding. It's fascinating, terrifying, exciting, and a bit overwhelming. Kind of like parenting. Katrina "if I ever get a hamster his name will be Cletus" Turner P.S. Let me know what AI you're using. I'm curious (naturally). 👉Want me to help grow your business? This is what I do. *Disclaimer: there may be typos, varied fonts and questionable language from time to time, if that bothers you, this is not the list for you. |
The Power of a Curious Mindset
Hi, I'm Katrina, a 20+ year marketing strategist helping people transform their businesses and lives through the power of curiosity. Twice a week I'll share highly valuable, debatably humorous and possibly life-changing emails about the mind-blowing things that can happen when you start asking the right questions.
Hey you, I know I went dark for a minute. Not because I ghosted you on purpose, but because I’ve been in the lab. Quietly rebuilding my content, systems, and offers from the ground up. Deleting what no longer fits. Reworking what deserves another shot. Getting ruthlessly clear about what’s next — and who it’s for. Here’s the thing: Sometimes you gotta go dark if you wanna see the light.If I’m going to show up in your inbox, it’s not going to be with filler. You’ll never get content for...
A friend of mine was laid off in mid-2023, battled job hunting for months, and after five interviews AND a PowerPoint presentation, finally landed a solid job in March of 2024. A few weeks ago, she was laid off—again. I noticed that there are lots of LinkedIn posts about what to do when you get laid off, but I've yet to find any of them helpful. "Update your resume." Thanks, Captain Obvious. I know this drill. Better than most. I worked for two companies that went out of business, got fired...
This is kind of nuts, but somehow I keep getting new subscribers and I just wanted to take a minute to say HEY, I see you! And thanks for subscribing. Today I want to talk about knowing the difference between what you want and what you think you want. I've made a shit ton of mistakes in my career, but I've also racked up a lot of wins. You can't have one without the other, and the absolute best way to approach any challenge - be it in life or work - is with intentional curiosity. Always ask...