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The Power of a Curious Mindset

Hi, I'm Katrina, a 20+ year marketing strategist helping people transform their businesses and lives through the power of curiosity. Twice a week I'll share highly valuable, debatably humorous and possibly life-changing emails about the mind-blowing things that can happen when you start asking the right questions.

Featured Post

I used to work with an emotional vampire...

I am not kidding, this person sucked the positivity and joy right out of me. Daily.One day, another co-worker and I were walking on our lunch break, and I was complaining about how this person always interrupted me and I couldn't get my work done. My coworker abruptly stopped in mid-stride, which in turn made me stop. She looked at me in earnest and asked, "Katrina, is this person preventing you from getting your work done?"It was an honest question. And the answer was quite simple. No. No...

Just keep swimming

I got an incredibly inspiring email today from one of my email newsletter mentors, and I figured if it kicked me in the butt, it might help someone else. I'm just going to paste it below because it's perfect as is: Finding the groove, staying in the groove, dropping out of the groove, and rediscovering the groove. But the groove isn’t always about being “productive” or “producing.” The groove isn’t always flow state or frictionless creating. The groove, to me, is when you’re consistently...

Hi I'm, Whatever...

I honestly don't know how people like this even survive. It's amazing how lazy people in the "eat what you kill" industries on LinkedIn can be. I get that it's a numbers game but damn, give yourself a sporting chance. Exhibit A. That's not my name. Let's try to get the name right shall we? It's the absolute least you can do. "Thanks Clutch, we're all good here." Exhibit B. That's not my job. If you took 30 seconds to look at my LinkedIn profile, you'd know I haven't worked in the fashion...

I posted this on LinkedIn and evidently it resonated so I thought I would share here. Let's take this a step further for my marketers. The message here was referring to connection requests, but the lesson is bigger than that. Never give a prospect enough information to make a decision about your product or service before you've had the chance to show the value of it. Every touchpoint you have with a customer or potential customers serves ONE purpose. 👀 An ad only has to be interesting enough...

A wise man once said nothing.

Hey you, I know I went dark for a minute. Not because I ghosted you on purpose, but because I’ve been in the lab. Quietly rebuilding my content, systems, and offers from the ground up. Deleting what no longer fits. Reworking what deserves another shot. Getting ruthlessly clear about what’s next — and who it’s for. Here’s the thing: Sometimes you gotta go dark if you wanna see the light.If I’m going to show up in your inbox, it’s not going to be with filler. You’ll never get content for...

A friend of mine was laid off in mid-2023, battled job hunting for months, and after five interviews AND a PowerPoint presentation, finally landed a solid job in March of 2024. A few weeks ago, she was laid off—again. I noticed that there are lots of LinkedIn posts about what to do when you get laid off, but I've yet to find any of them helpful. "Update your resume." Thanks, Captain Obvious. I know this drill. Better than most. I worked for two companies that went out of business, got fired...

I do it the hard way.

This is kind of nuts, but somehow I keep getting new subscribers and I just wanted to take a minute to say HEY, I see you! And thanks for subscribing. Today I want to talk about knowing the difference between what you want and what you think you want. I've made a shit ton of mistakes in my career, but I've also racked up a lot of wins. You can't have one without the other, and the absolute best way to approach any challenge - be it in life or work - is with intentional curiosity. Always ask...

Anyone else name their ChatGPT?

Is anyone out there using ChatGPT? Or Gemini? Or Deep Seek? I get so annoyed when I hear people say AI is going to take our jobs. AI isn’t going to take your job. People who know how to use AI will. If you’re good at what you do, you’ll find ways to leverage AI to make you better. I started using ChatGPT right when it was first released in 2022 because, of course, I was curious. I wrote an entire post about it in March of 2024, but it hit me recently just how much I really rely on AI...

It's almost never what you think the thing is. Life just loves curveballs. My latest curveball was my grandma. The grandparent I've been closest to my entire life—the one who basically raised me (along with my dad). She loved to travel, and she and my grandpa used to take me everywhere. London, Paris, Rome, Amsterdam, Disney World (multiple times), beaches, mountains, so many incredible places. As a mother, I realize that I completely took that for granted. Along with all the lessons she...

I'm obsessed with life hacks. If there's a way to do something easier and faster I'll find it. Not because I'm lazy, but because I put an extremely high value on my time and mind space. Now I've probably got dozens of life hacks and I may share more in time, but there is one that really was a game changer for me. For several reasons. It helps me transition from 'work' to 'home' mode to be more present with my family [tough when you work from home] It saves me a boatload of my two favorite...

Not laid off (that's a whole other story).Fired. As in I was actively told to kick rocks and not let the door hit my ass on the way out. It was another one of those 'bad thing happened, good thing came out of it scenarios.' Although to be 100% fair, I brought said "bad thing" upon myself. I was working what you would call a "foot in the door" job in an ad agency creating reports from employee timesheets. My job was to go around to every employee to collect their timesheet and enter all the...